Duration : 48Hrs | Fee : 30000/-


Mode of Training: Online

  • Overview
  • Course Map
  • Course Fee
  • Placement Assistance
  • More Info.

What is Digital Marketing?

Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviours and interests to generate brand awareness, traffic and leads. Digital marketing is most cost effective marketing strategy with high ROI compared with traditional marketing. Goal of our Digital Marketing course in Hyderabad is to make your expert in digital marketing strategies.

Growth of Digital Marketing in India

As of April 2019, the global internet users are 3.9 BillionIndia is the 2nd largest country with more than 500 Million (50 Crores) internet users. Due to growth in internet usage, digital marketing has become the fastest growing industry in 2018-19. As per recent news report, there is a demand of more than 1,50,000 digital marketing professionals in India. Our Digital Marketing Course will empower you to start career in digital marketing.

Who can Attend?

  1. Digital Marketing Career Aspirants
  2. Traditional Marketing Professionals
  3. Blogging Enthusiasts or Bloggers
  4. Small Business Owners can improve the ROI for your business
  5. Web Developers and Content Writers
  6. Job Seekers, people looking for a job in Digital marketing
  7. Professionals that want to learn Digital Marketing for job change
  8. Students can learn digital and start earning online using Digital Marketing
  9. Sales professionals can accelerate your career leaning Digital Marketing
  10. People looking to generate a secondary source of income
  11. Public Relations Manager or a Brand Managers

Digital Marketing Course Objectives

  • Understanding what is Digital Marketing and how it works
  • Learn Content Marketing, Social Media Marketing, Webinar Marketing
  • Learn Google Ad Sense and Affiliate Marketing
  • Freelancing Techniques
  •  How to Generate Leads
  •  How to create a Blog
  • Learn Landing Page Techniques
  •  Learn Google Analytics, PPC, Email Marketing, etc.
  • Different Digital Marketing Strategies
  •  And much more...

Introduction of Digital Marketing

  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital marketing
  • Digital marketing platforms
  • Traditional Vs. Digital Marketing
  • Defining Marketing Goals
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns

Website Designing with WordPress

  • What is Website?
  • What is Domain Name
  • Types of Domains
  • Domain name suggestions
  • Premium Domains
  • Register a Domain Name
  • Web Hosting Concepts
  • Domain/Hosting Business
  • Types of Websites
  • HTML, CSS and Java Script
  • Popular CMS
  • What is WordPress
  • Benefits of using WP
  • WordPress Installation
  • Admin Interface Basics
  • Default Settings in WP
  • Types of Themes
  • Theme Settings and Customization
  • Managing Themes
  • Content management in WP
  • Categories, Tags and Posts
  • Pages and Sub Pages
  • Custom Content Types
  • Adding a menu to the website
  • Plugins and Widgets
  • Using Plugins in Site
  • Adding widgets to the website
  • The Best Plugins in WP
  • Practical WordPress Project Example

Fundamentals of Search Engines

  • Fundamentals of SEO
  • How the search engine works?
  • Components of Search Engines
  • Google Algorithms
  • Google Results Page
  • Major & Minor Algorithm Updates
  • Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
  • Recent Changes in Search Algorithms

Keyword Research & Competition Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis
  • Product/Services Categorization
  • Google Keyword Planner Tool
  • In-depth Analysis with Keyword Planner
  • Other Keyword Tools
  • Competition Analysis
  • Manual Competition Analysis
  • Paid Competition Analysis tools
  • Finalizing the Keywords List

Onpage Optimization

  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer

Technical Onpage SEO

  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.

Google Search Console

  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targetting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console

OffPage Optimization (Link Building)

  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies

Local SEO Strategies

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics

Recovery Process & Reporting

Algorithm Recovery Process

  • Types of Penalties
  • Manual Actions
  • Apply for Reconsideration
  • Algorithm Update Recovery Method
  • Compare the Before/After date
  •  Panda recovery process
  • Penguin recovery process
  • Mobile friendly update
  • How to use DisAvow Tool

Reports Analysis

  • Google Analytics Reports
  • Search Console Reports
  • Website Position Analysis
  • Website Monthly Reports
  • Backlinks Reports
  • Paid Tools for monitoring

Google Ads - Pay Per Click (PPC) Campaign

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  •  Keyword Match Types
  •  Keyword Research Tools
  •  Ad Formats & Guidelines
  •  Ad Extensions
  •  Understanding Ad Auction
  •  What is Quality Score
  •  Factors to improve Quality Score
  •  Actual CPC Calculation
  •  Types of CPC’s
  •  Bidding strategies
  •  What is Conversion?
  •  Implementing conversion tracking
  •  Calculating ROI
  •  What is DSA ?
  •  Create a DSA Campaign?
  •  Segments and Filters
  •  Search Terms and Ad Auctions
  •  Customization Tools
  •  Generating Reports

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

Display Advertising & Remarketing

Display Ads

  • What is Display Advertising
  •  How Display Ads Works
  •  Creating a Display Campaign
  •  Bidding Strategies
  •  Targeting Option in Display Network
  •  Exclusion options
  •  Ad Formats and Sizes
  •  Conversion Tracking
  •  Display campaign reporting

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)

Google Shopping Campaign

What is Shopping Campaign

  • Google Merchant Center account
  •  Creating Business Store
  •  Types of Product Feeds
  •  Product Feed Properties
  •  Dynamic Product Feeds
  •  Creating a Shopping Campaign
  •  Defining Product Groups
  •  Monitoring Campaign
  •  Reports of Shopping Campaign

Mobile Marketing Strategies

  • State of Mobile Usage
  • Benefits of Mobile Marketing
  •  Mobile Marketing Goals
  •  App Creation Strategy
  •  App Optimization Service (AOS)
  •  Universal App Campaign
  •  Call Only Campaign
  •  Conversion Tracking
  •  Reporting in Mobile Ads

YouTube Ads (Video Marketing) & Advanced Features

  • Importance of Video Marketing
  •  Types of YouTube Ads
  •  Location Targeting
  •  Bidding Strategies
  •  Automatic Targeting
  •  Adgroups Setup
  •  Targeting Options in Video Ads
  •  Types of Ad Formats
  •  Ads Cost Options
  •  Measuring the Results of Campaign
  •  Conversion Tracking

Advanced Features

  • Google Account Access
  • Access Levels
  • My Client Centre (MCC)
  • Google Ads Editor
  • Export / Import Details
  • Shared Library Features

Facebook Marketing & Advertising

Introduction to SMM

  • What is Social Media?
  •  Benefits of using SMM
  •  Social Media Statistics
  •  Goals of Social Media Marketing

Facebook Marketing

  • Types of Facebook Account
  •  Personal Account Setup
  •  Facebook business page setup
  •  Types of Business pages
  •  Cover Photo/Video Design
  •  Page Settings & Options
  •  How to Increase Facebook Likes
  •  Facebook Content Strategy
  •  Types of Posts and Statistics
  •  Examples of Creative Posts
  •  Designing FB Posts
  •  User engagement metrics
  •  Facebook Insights
  •  Facebook Groups
  •  Facebook Apps

Facebook Advertising

  • What is Facebook Ads
  •  Types of Objectives
  •  Popular Ads Campaigns
  •  Defining Target Audience
  •  Types of Targeting
  •  Bidding & Budget Settings
  •  Types of Ads
  •  Designing FB Ads
  •  Setup of Facebook Pixel
  •  Conversion Tracking Pixel
  •  Remarketing Strategy
  •  Reports & Analytics

Twitter Marketing & Ads

Twitter Marketing

  • What is Twitter?
  •  Benefits of Twitter
  •  How brands use Twitter
  •  Customizing the profile
  •  Profile Photo & Header Image
  •  Types of Tweets
  •  Content strategy for Twitter
  •  How to increase Followers
  •  Post your First Tweet
  •  Analysis of Big Brands
  •  What is HashTag?
  •  Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics

Twitter Ads

  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Remarketing Strategy
  • Targetting Remarketing Audience

YouTube Marketing (Video Marketing)

  •  What is Video Marketing
  •  Statistics of Video Marketing
  •  Creating Channel in YouTube
  •  Customizing the YouTube Channel
  •  Types of Video Formats
  •  Create video marketing strategy
  •  Upload the First Video
  •  Video Optimizing Tips
  •  Video Settings
  •  Cards, End Screens & Sub Titles
  •  How to use Playlists
  •  YouTube Creator Studio
  •  Features of Creator Studio
  •  YouTube Analytics
  •  Increasing Subscribers
  •  Understanding copyrights and spam

LinkedIN Marketing & Ads

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Creating new connections
  • Posting content in profile
  • LinkedIn Groups
  • Finding Jobs on Linkedin
  • Creating company page
  • Customization of page
  • Posting on LinkedIn Page

LinkedIn Ads

  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  •  Leads Generation Campaign
  •  Conversion Tracking
  •  Creating a Remarketing Campaign
  •  LinkedIn Ad Reports

Instagram Marketing

  • What is Instagram
  •  Instagram statistics
  • How Brands use Instragram
  • Creating Instragram Account
  • Types of Instagram Accounts
  • Linking Instagram with Facebook
  • Tour of Instagram App
  • What works in Instagram
  • Types of Content (Posts & Stories)
  • Post Designing Tools
  •  Stories & Highlights
  • Importance of Hashtags
  • How to use Hashtags
  • Popular Tools for Instagram
  • Engagement Metrics
  • Instagram Analytics
  • Instagram Ads
  •  Types of Campaign
  • Creating your Campaign
  • Measuring Results

Pinterest Marketing

  • What is Pinterest?
  •  Pinterest Statistics
  •  How brands use Pinterest
  •  Creating a Pinterest Account
  •  Types of Accounts
  •  Customizing the Profile
  •  Pinterest Strategy
  •  Boards on Pinterest
  •  How to manage boards
  •  Pins and Links
  •  Generating Engagements
  •  How to use InfoGraphics
  •  Integrating Pinterest in Site
  •  Engagement Metrics for Pins
  •  Pinterest Analytics
  •  Advertising options on Pinterest

Quora Marketing & Advertising

Quora Marketing

  • What is Quora?
  • Quora Statistics
  • Benefits of Quora Marketing
  • Top Quora Users & Brands
  • Creating Quora Account (Personal/Company)
  • Optimizing the Quora Profile
  • Following Topics & Users
  • Understanding the Quora Policies
  • How to Answer the Questions
  • Engaging with Users
  • How to Increase Followers
  • Quora KPI’s
  • Quora Stats Tool

Quora Ads

  • Creating Quora Ads Account
  • Types of Campaigns
  • Types of Audience Targetting
  • Bidding & Budget Settings
  • Types of Ad Formats
  • Implementing Conversion Tracking
  • Remarketing Integration
  • Types of Remarketing Audience
  • Creating a Remarketing Campaign
  • Measuring Results of Campaign

Email Marketing Strategies

  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software’s
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • MailChimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import subscribers in list
  • Types of Email marketing campaigns
  • Email Marketing Campaign
  • What is Newsletter
  • Design a Newsletter
  • Analysing Reports of Campaign

Online Reputation Management (ORM Strategies)

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Areas to analyse in ORM • Search Engines • Blogs & Websites • Review Sites • Complaint sites • Social Media
  • Search Engine ORM Strategy
  • Autosuggestion & Related Searches
  • Search Engine Results
  • Image Search Results
  • Blogs & Websites ORM
  • Solutions for external websites
  • Complaint Sites ORM
  • Managing Reviews
  • Popular Review Sources
  • How to get Positive Reviews
  • How to respond to Negative Reviews
  • How to handle Fake Reviews
  • How to Manage Social Media ORM
  • Popular networks for ORM
  • Common ORM Issues
  • How to handle the issues
  • Action Plan for ORM Project
  • Tools for ORM

Inbound Marketing Strategies

  • What is Inbound Marketing?
  • Why use inbound marketing
  • Know your Target audience (Buyer Persona) Analysis
  • Stages of Inbound Marketing
  • Types of Content
  • How to generate Ideas.
  • Content Marketing Strategy
  • Lead Generation Technique
  • Landing Page Designing
  • How to Close Customer
  • Customer Delight Stage
  • HubSpot Certification

Google Analytics Reports

  • Introduction to Analytics
  • Implementing Analytics Code
  • Setup of Conversion Tracking Code
  • Types of Reports
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversions Reports
  • Google Tag Manage

Online Money Making with Google Adsense

  • What is Google AdSense
  • How is Works?
  • Top AdSense Earners [Global / India]
  • AdSense Guidelines
  • Finding the Niche
  • Important Factors for AdSense Success
  • Types of AdSense Account
  • Applying for New Account
  • Create you first Ad
  • Ad Formats and Sizes
  • Bidding Models
  • Best Practices for Ads
  • Integrating Ads in Site
  • Blocking Sites & Categories
  • Reports Analysis
  • AdSense Optimization Tips

Money Making with Affiliate Marketing

  • What is Affiliate Marketing?
  • How Affiliate marketing works
  • Types of Affiliate Networks
  • Top Affiliate Marketing networks
  • Affiliate marketing payment models
  • How to Find Profitable Niche
  • Develop your Affiliate Website/App/Property
  • Apply for Affiliate Marketing network
  • Amazon Affiliate Network
  • Integrating Amazon Products
  • How to promote Affiliate Products
  • Measuring Results on Affiliate sites

How to do Freelance Projects (Freelancing Concepts)

  • What is Freelancing?
  • How does freelancing works ?
  • Offline Freelancing Business
  • Registering Company
  • Initial Business Guidelines
  • Documentation & Quotes
  • How to manage clients
  • Online Freelancing networks
  • Create a Profile in Fiverr.com
  • Optimizing your Profile
  • Create your Gig
  • Types of Gigs
  • Optimizing the Gigs
  • How to Price your Gigs
  • How to bid on projects
  • How to handle the clients
  • Project management tools
  • Asking for reviews from clients

Money Making with YouTube Monetization

  • What is YouTube Monetization?
  • What is YPP?
  • Eligibility Criteria for YPP
  • Most Popular Niches in YouTube
  • Top YouTube Channels
  • How to Select Niche
  • Types of Video Content
  • Guidelines for YouTube Publishers
  • How to apply for Adsense
  • Checking Advertising Revenue in YouTube
  • Reports in Google AdSense
  • Optimizing for YouTube Revenue

 

In Lump sum : 28000/- 

Registration     : 5000/- 

1st Installment : 23000/- ( 7Days Before the 1st Session )


In Installment : 30000/-

Registration      :   5000/- 

1st Installment  :   5000/-   ( 7 Days Before the 1st Session )

2nd Installment : 10000/-   ( on or Before 7th Session )

3rd Installment :  10000/-   ( on or Before 14th Session )

 

1. Resume Building Assistance 

2. HR Session 

3. Linkedin Account Updation & Usage Training

4. Job Assured for Candidates who are Technically Sound ( Atleast Scored 65% Marks During Assesment)

5. Pay Scale Between 1.5 Lac - 4.8 Lac Per Annum.

Why Should You Learn Digital Marketing

  • Digital marketing is completely non-technical field and can be easily learnt by anyone
  • The job opportunities in this field are numerous as the world is completely changing from older style of marketing to digital
  • most of the companies & individuals are now more dependent on Digital media ex: Facebook, google, Gmail.
  • We offer 100 % placement guarantee to our students. we have maintained our brand value and name since 6 years
  • Digital Marketing is one of the fastest growing career in India and of course in the world.
  • The Hugh growth of the Internet and social media users over the years shows that the Digital Marketing is the right career choice for all fresh graduates.
  • As per the market statistics, there will be more than 5 lack Digital Marketing jobs by 2020.

Digital Marketing Job Responsibilities

  • Create & execute messaging and competitive positioning strategies for products to create brand awareness, fuel sales growth, and increase customer engagement.
  • Develop strategies and tactics to expand reach and drive qualified traffic to website.
  • Work closely with sales team to develop pertinent lead acquisition strategies in different markets.
  • Communicate the value proposition of products to the sales team and arm them with effective sales tools (presentations, fact sheets, etc.)
  • Manage and improve lead generation campaigns (including PPL and PPC), measuring results.
  • Build and maintain close relationships with key industry influencers (editors, journalists, analysts, bloggers).
  • Drive outbound email campaigns, articles, white papers and press releases.
  • Develop written materials, and work with agencies and freelance writers when needed.
  • Work on initiatives to improve SEO.
  • Assist in design and creation of all promotional materials and marketing campaigns.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
  • Research and remain knowledgeable of industry trends and competition.
  • Build client relationships to develop success stories.
  • Actively manage content on our blog, website and social media channels (Twitter, Linkedin, Facebook.
  • Optimize SEO-friendly content for both web and mobile platforms
  • Use social data/metrics, insight, and best practices to implement strategies to optimize use of social media channels
  • Manage blog calendar and utilize your knowledge of interest to develop meaningful content
  • Working closely with the Sales, Marketing, and Research & Development teams.

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